BrandCocoon helps brands make color decisions by providing data-driven context, enabling visualizations, and using analytics to quantify positioning. This simplifies decisions that would otherwise be based solely on gut instinct.
If you have one of these questions check the tools below
Is this color distinctive in my category? Who already owns this color?
How crowded is this color space?
How emotionally does this color position me?
Does it fit my industry?
How accessible is it?
How does it reproduce physically?
How consistent is my actual brand implementation?
Where are the unoccupied color/positioning spaces in my category?
Tools
CHOOSE
Find your brand color
Enter preferred emotions, competitors, industry and some personality traits and receive for your Brand: the primary, secondary and accent color, a map of the competitive landscape, an industry breakdown, application tips, color usage examples, Product specifications, a color design system for digital incl. semantic colors use, downloadable color specifications, the brand color analysis if the recommended and alternative colors, downloadable PDF, see full example
More tools to come...
Are you looking for a specific tool?
Briefly describe what tool you're missing or what problem you'd like to solve.