The primary way to create a larger market and attract new customers is to engage the community compromising key audiences for a brand.
Holding their attention is the aim of most social media campaigns, as well as being appealing to new potential customers.
This approach is recognized as a strategy for community engagement.
The big challenge for many is how to keep a community member (or customer)involved so that when they have a need for your services you are the first place they go.
The aim is to be friendly, appealing, and engaging. This can be achieved by objective-based round-tables, specially curated events or even engaging them on digital platforms.